Director of Marketing

Job Title: Director of Marketing

Department: Marketing

Reports to: VP of Growth             

Job Summary:

The Director of Marketing will lead and execute our marketing strategy with a hands-on approach. Reporting directly to the VP of Growth, this individual will take ownership of the marketing function – shaping go-to-market efforts, driving awareness and demand, and aligning closely with Sales and other stakeholders to achieve business objectives.

Duties/Responsibilities:

Marketing Strategy & Cross-Functional Leadership

• • Own and evolve Moxe’s marketing strategy in partnership with the VP of Growth and in alignment with company goals and growth priorities
  • Serve as a strategic partner to Sales, Product, and leadership, shaping go-to-market initiatives and market positioning
  • Lead marketing planning and execution across the funnel, with a focus on scalable, measurable programs

Brand, Content, and Communications

• • Refine and articulate Moxe’s brand positioning and messaging to support awareness, credibility, and differentiation in the healthcare market.
  • Oversee content development in partnership with internal and external stakeholders, VP of Growth, and Growth Marketing Manager to support both brand and demand initiatives.
  • Ensure consistent messaging across digital channels, events, sales enablement, and external communications.

Growth & Demand Generation

• • Support the Growth Marketing Manager from a strategic standpoint to design and execute integrated campaigns across ABM, digital, outbound, and event channels to drive pipeline and accelerate deal velocity.
  • Align closely with Sales to identify opportunities to improve lead quality, targeting, and buyer engagement.
  • Continuously optimize the outbound and inbound motion to support new logo acquisition.

Marketing Operations & Performance

• • Establish and manage core marketing operations, including attribution tracking, funnel diagnostics, and performance reporting.
  • Develop insights and dashboards that enable data-driven decision-making and improve visibility across Sales and Marketing.
  • Evaluate tools, processes, and workflows to increase efficiency and effectiveness.

Required Skills/Abilities: 

• Strong track record in building and executing ABM and demand generation programs in high-growth environments
• Deep understanding of the B2B sales funnel and ability to align marketing to revenue goals
• Hands-on experience in marketing analytics, reporting, and attribution modeling
• Exceptional communication (written and verbal) and presentation skills, with the ability to effectively engage and influence cross-functional teams and senior leadership
• Passion for data-driven marketing, funnel optimization, and growth experimentation
• High degree of initiative, accountability, and comfort operating in a lean, fast-moving environment

Education and Experience:

• Bachelor’s degree in marketing, business administration, or related field
• 7+ years of experience in B2B marketing, including ownership of strategy, execution and performance metrics
• Experience in healthcare or SaaS industries preferred

Supervisory Responsibilities:

• None

Physical/ Travel Requirements:

• Prolonged periods of sitting at a desk and working on a computer 
• Occasional travel as needed to support business goals