Job Title: Director of Marketing
Department: Marketing
Reports to: VP of Growth
Job Summary:
The Director of Marketing will lead and execute our marketing strategy with a hands-on approach. Reporting directly to the VP of Growth, this individual will take ownership of the marketing function – shaping go-to-market efforts, driving awareness and demand, and aligning closely with Sales and other stakeholders to achieve business objectives.
Duties/Responsibilities:
Marketing Strategy & Cross-Functional Leadership
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- Own and evolve Moxe’s marketing strategy in partnership with the VP of Growth and in alignment with company goals and growth priorities
- Serve as a strategic partner to Sales, Product, and leadership, shaping go-to-market initiatives and market positioning
- Lead marketing planning and execution across the funnel, with a focus on scalable, measurable programs
Brand, Content, and Communications
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- Refine and articulate Moxe’s brand positioning and messaging to support awareness, credibility, and differentiation in the healthcare market.
- Oversee content development in partnership with internal and external stakeholders, VP of Growth, and Growth Marketing Manager to support both brand and demand initiatives.
- Ensure consistent messaging across digital channels, events, sales enablement, and external communications.
Growth & Demand Generation
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- Support the Growth Marketing Manager from a strategic standpoint to design and execute integrated campaigns across ABM, digital, outbound, and event channels to drive pipeline and accelerate deal velocity.
- Align closely with Sales to identify opportunities to improve lead quality, targeting, and buyer engagement.
- Continuously optimize the outbound and inbound motion to support new logo acquisition.
Marketing Operations & Performance
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- Establish and manage core marketing operations, including attribution tracking, funnel diagnostics, and performance reporting.
- Develop insights and dashboards that enable data-driven decision-making and improve visibility across Sales and Marketing.
- Evaluate tools, processes, and workflows to increase efficiency and effectiveness.
Required Skills/Abilities:
- Strong track record in building and executing ABM and demand generation programs in high-growth environments
- Deep understanding of the B2B sales funnel and ability to align marketing to revenue goals
- Hands-on experience in marketing analytics, reporting, and attribution modeling
- Exceptional communication (written and verbal) and presentation skills, with the ability to effectively engage and influence cross-functional teams and senior leadership
- Passion for data-driven marketing, funnel optimization, and growth experimentation
- High degree of initiative, accountability, and comfort operating in a lean, fast-moving environment
Education and Experience:
- Bachelor’s degree in marketing, business administration, or related field
- 7+ years of experience in B2B marketing, including ownership of strategy, execution and performance metrics
- Experience in healthcare or SaaS industries preferred
Supervisory Responsibilities:
Physical/ Travel Requirements:
- Prolonged periods of sitting at a desk and working on a computer
- Occasional travel as needed to support business goals